Advertising your rental property on Rightmove and Zoopla directly

No doubt about it, the best place to advertise property for rent in the UK is in the property portals Rightmove and Zoopla. Both command the market share of properties and, as a result, millions of visitors every day. 

The downside for private landlords is that only letting agents are allowed to advertise properties on them. So, how do you, a mere single landlord, get on to them too? Well, what you don’t do is bribe a letting agent to include you in their listing. What’s the point of that? What you can do though is sign up to an online site such which will promote your property in their listings.  

What You Need to Advertise a Property

Provided you can show an up-to-date and valid Energy Performance Certificate, good photos of your property and provide a description, they will put your property online and it will appear in both Rightmove and Zoopla. 

Some of these sites will even produce the property description for you, and they’ll let you know when an interested tenant wants to know more about renting.  

A landlord who advertises on both the Rightmove and Zoopla property portals can expect to receive around 27 enquiries per advert, according to other landlords who have used the sites. 

Can I Advertise on Rightmove or Zoopla Myself? 

Unfortunately no. The reason they restrict it to letting agents, they say, is because it means property professionals can check the adverts before they are uploaded (so the portals themselves don’t have to). It also means there is a uniformity to the adverts – something visitors to the sites appreciate because it makes them easier to read and look at in a glance. 

Another reason only letting agents – who typically advertise 50 properties a month each – can upload adverts for properties to rent or sell is because the portals only want property professionals to deal with customer enquiries (and which are received directly by the letting agent). 

They also want to scale down their operation. By using only letting agents they are restricting the number of people they have to deal with. It’s the letting agent who handles the seller, buyer or landlord. What this means is that the executives at Rightmove and Zoopla can then get on with what they do best – keeping their huge online portals running smoothly, despite millions of site visitors every day. It also means they have lower running costs since they don’t have to hire additional staff to deal with customer enquiries themselves. 

Are Rightmove and Zoopla the only Way to Advertise My Property Online?

The two big portals aren’t the only sites advertising properties out there. But they are the biggest and best – as well as the sites just about every house or apartment hunter goes on to first. Rightmove, for instance, say they receive 125 million views on a monthly basis. Zoopla receives around 50 million views over the same period. 

Other Ways to Find Tenants

Of course, word-of-mouth advertising to find tenants still works for many landlords. So too does the cards in a newsagent’s window. Some landlords contact local hospitals or colleges and ask to be advertised on their intranets. 

Facebook, Gumtree and local forums can also come up trumps for many landlords. And, as the old adage goes, “if it ain’t broke….” 

Looking for an online property agent you can trust? Then get in touch with the team here at propertyloop.co.uk. 

Built by experienced property investors and landlords, the website connects renters and owners directly. Why not sign-up to see it in action?  

It’s a free platform that only charges a small fee once you get your rent money in. Your property is featured on all major search and comparison portals as well as advertised by PropertyLoop everywhere else on the Internet.  

You don’t have to worry about finding good renters since that’s the job for the platform. Receive offers straight to your mailbox and select the renters that are right for your property.  

Need access to the busy London property market? No problem at all! PropertyLoop is the London market specialist with years of experience and unique knowledge. Whatever your needs are, you can always speak to our friendly support staff. Renting property is made as simple as one, two, three… 

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