How to Advertise On Rightmove and ZooplaWritten By PropertyLoop May 26, 2021
Finding a good tenant is perhaps the greatest struggle a landlord can face, with the looming threat of void periods only adding to the pressure that can contribute to rushing into a new tenancy. When finding a replacement tenant landlords will naturally want to grant their rental opportunity extensive exposure in an effort to attract new tenants. As the two major rental online platforms I is commonly asked how to advertise a property for rent on Rightmove and Zoopla, but the answer is unfortunately not as straight forward as some may hope.
How Do I List My Rental Property on Rightmove and Zoopla?
With over 90% of people searching for their next home starting their journey online, it is essential that landlords that wish to find a new tenant cater their marketing efforts towards property portals. However, to this distain of DIY landlords, online portals such as Rightmove and Zoopla will not deal with the owners of the rental property directly. Instead landlord will have to approach specialists such as PropertyLoop to have their rental opportunity hosted on these platforms. Of course a landlord does not have to advertise their rental across online platforms, but the change in dynamic from renters towards these marketplaces is undeniable and will make finding the next tenant far more difficult.
When advertising your rental opportunity with PropertyLoop we not only showcase the let across major portals such as Rightmove and Zoopla, but also give the rental immediate exposure to a bespoke pool of trusted potential tenants. With PropertyLoop landlords will also receive periodic updates on the performance of the marketing efforts, revealing how potential tenants are engaging with the property, giving owners a far clearer understanding of their audience. Not only that but we will provide a suite of new property media, allowing tenants to enjoy unrivalled interaction with your rental, ensuring your adverts dominates the online market.
Whilst some may still turn to the traditional high street letting agent, as they will undoubtedly grant a property owner access to these major online portals, it is important to note that unlike online letting agents like PropertyLoop this is not an area in which they specialise, and will not have a network of tenants and landlords already established in a dedicated portal. Additionally landlords will not have to incur unnecessary marketing fees for offline campaigns that focus on shop windows, newspapers and other out dated methods that the rental demographic has left behind.
How Can I Advertise My Rental Property for Free?
For landlords that want to have the full hands on property management experience and want this to encompass their marketing efforts, it is possible to advertise your rental on certain platforms for free. It is becoming increasingly popular to see rental advertisements on social media and platforms such as craigslist. It goes without saying that these methods will fail to capture the attention of renters with intentions of proceeding with a tenancy agreement. The audience listings on these platforms will be greeted with is not exclusively comprised of those looking for a new home, meaning it will be largely ignored, with any engagement being unlikely to reveal useful insights to the landlord. The results that this approach would yield would fall far short of the mark established by hosting your rental opportunity to a dedicated, targeted demographic , somewhat making them largely redundant.
With this being said there are certain ways in which a landlord could employ these platforms to enjoy some success. Creating community groups and Facebook pages will allow you to retain a large audience to see you rental opportunities; however the landlord then has to maintain these online spaces, and endure a potentially slim initial online following.
How to Market My Rental Effectively
It goes without saying that simply having your rental properties be hosted across multiple online property portals like on Rightmove and Zoopla will not be enough to attract a good tenant. Of course, when in the hands on an experienced online letting agent this will still get many eyes onto the listing, but bringing attention to a poorly showcased rental property is far from likely to give you an excessive pool of prospective tenants to choose from.
To this end when advertising your rental opportunity with PropertyLoop we provide the landlord with media platforms at the forefront of the rental industry. Each rental hosted with PropertyLoop will receive a 3D photorealistic tour, proving your future tenants with an uncompromising, fully immersive viewing; granting them a way in which to experience the true character of each rental like never before. These dimensionally accurate renderings allow prospective tenants to explore the rental opportunity at their convenience, at any time or place, making in person viewings a thing of the past as 95% of renters being more likely to engage with a rental advertisement that has a virtual tour. We offer this exceptional service to landlords at no extra cost, allowing your property to simply be seen in its best light, helping you to find the ideal tenant quickly. Alongside the 3D photorealistic tours, prospective tenants will also be able to view the rental property from various perspectives, such as a dollhouse and floor plan giving them a true understanding of the flow of the property and the living space it offers. When hosting your rental with PropertyLoop tenants will also be able to enjoy viewing your rental through a 4K HD Videography tour. Each of these high definition videos is also captured by an experienced director, allowing your property to be showcased in brilliant detail. As part of our efforts to make the rental landscape more transparent, we also validate picture of any opportunity hosted with us, ensuring that what tenants are able to see is no more than 90 days old.
Widen Your Appeal on Rightmove and Zoopla
As can be expected if a landlord is struggling to find new tenants to occupy their rental property they may want to consider widening the type of tenant that it could appeal to on Rightmove and Zoopla and other online platforms. Of course, cultivating an increased interest in your rental opportunity can fill vacant rooms and help stave off lards being increasingly exposed to any buy to let mortgage repayments, potential remedial work and other costs of managing a property through a lack of rental income.
With this in mind, whilst we are often hailed as a nation of pet lovers, and with recent months revealing that around half of adults in the UK are pet owners, making your rental opportunity pet friendly could greatly increase the appeal of your rental. Despite this overwhelming inclination towards furry friendly, this does not carry over to the rental market, with less that 10% of all landlords in the UK stating that they would be happy to let their property out to pet owning tenants. Currently the UK government is making substantial movement towards ending blanket ban policies implemented by landlords, meaning pet friendly rentals will be more widespread. With this being said landlords are still able to turn away tenants that wish to let out their property alongside their pets. However when doing so the landlord must be able to present a valid objection within 28 days of receiving the tenant’s application.
It could also be worth noting that for landlords that have established a portfolio within a city centre or close to a campus, opening the doors of your rental property to students could attract significantly more tenants. The incentives for landlords are clear, whilst the student demographic is somewhat synonymous with taking poor care of their accommodation, landlords can combat this with higher rent, guarantors and tenancy deposits. In essence a landlord that lets to full time students has increased security surround the agreed upon rental payments, and a reliable, ever increasing pool of tenants to choose from. Not only that, but the predictable nature of the academic year allows for scheduling cleaning, maintenance work, inspections and property viewings to take place within a certain time frame; somewhat alleviating the uncertainty that comes with some letting experiences.
Whilst landlords have been historically cautious around tenants that are receiving financial support in the form of housing benefits or universal credit, due the on-going pandemic a record number of household are now facing a similarly uncertain financial outlook, with reduced hours and furlough presenting many tenants with a fluctuating income at best. However, landlords that accommodate DSS tenants can take measures alongside the tenant to help them maintain control of their finances and their commitments to the tenancy agreement; securing the tenant a home and the landlord a regular income.
What Rental Opportunities Are Close By?
Sometimes the best insight as to what tenants are looking for in their next rental property can be found a lot closer to home than initially thought. Seeing what similar rental opportunities offer in the surrounding area can provide landlords with a brilliant insight into not only what the average rental price is, but current demand for rental accommodation in your area. Of course, the value here is seeing where the opposing rentals fall short in serving their tenants lifestyle, where does your rental opportunity shine, and how will this be of a benefit to the tenants that you wish to attract across platforms such as Rightmove and Zoopla.
Additionally if the overwhelming majority of surrounding rental opportunities cater for a specific type of tenant, targeting an opposing demographic could be the route to success. This does not necessarily have to be a significant change either, as many well placed properties can appeal to a wider range of audiences; as they say location can be everything.
Why Landlords Should Choose Propertyloop?
As mentioned, PropertyLoop strive towards a fairer, mutually beneficial renting environment; A community of renters and property owners that allows for transparent solutions to the shortfalls of the existing letting procedure. We have also recognised the abhorrent fees that a landlord can incur when trying to market their rental property and to this end we ensure that landlords are always paid first; meaning that we will not take any payment until the ideal tenant has been found and the agreement signed. Once everything is taken care of PropertyLoop will request a small 5% charge upon the initial rental payment being made.
Not only that be we work to uphold the financial security of landlords, ensuring that they can depend on their rental payment being made each and every month through our rental protection. If the event that one of your tenants was to begin accumulating rent arrears we will also pursue the missing amount on the landlord’s behalf.
Not only that but with PropertyLoop landlords can be certain they have made the right choice with the tenants that they choose to let to as our referencing process will provide property owners with an undiluted assessment of each applicant they receive. Where many other online or high street letting agents would charge property owners an excessive fee for referencing their prospective tenants, with PropertyLoop, this comes at no additional cost. Not only that but we obtain a reference from each of the tenant’s previous landlords providing you with a full rental history.
Why continue paying thousands each year in commission to let your property? With 97% of landlords recommending our services, and with over 50,000 tenants joining our rental community in the last year alone PropertyLoop is welcoming a new era of renting.
The PropertyLoop platform establishes the trust, transparency and personal service that has been lost from the renting sector. We are anything but another faceless corporation looking to profit from your investment, but a community founded on expertise and ambition.
We offer landlords complete clarity on available specialists through a landlord controlled rating and review system, giving users complete confidence of your PropertyPro’s proven results in finding owner’s ideal tenants faster.
With PropertyLoop landlords will have everything they need to let out their rental from start to finish, with no hidden fees, financial barriers or catches; only a revolutionary new way to let.