How to Widen the Appeal of Your Rental Property

Written By PropertyLoop
February 12, 2021

Are you getting the type of tenants you imagined when you first bought your buy-to-let? If not, then it may be you need to ‘up your game’ a little. By that, we mean really focus on your ideal tenants and try to see the whole renting issue from their point of view. 

If you bought your property with family tenants in mind, for instance, emphasise how big the garden is, of how close nearby parks and other greenery is. If there’s a local school which has a high Ofsted rating, then mention that in your tenancy advert too. 

If, on the other hand, your ideal tenants are young professionals, then remember to mention top rate restaurants and upmarket bars in the area. If there’s good transport links that’s always a plus too. 

Then there is the whole question of the décor. Is your property done up in the style a family would appreciate eg shabby chic or country style décor? Or contemporary and minimalist for a young professional couple? Perhaps it’s just needs a rethink? Here are some tips on giving your property a bit of a face lift: 

Curb Appeal 

The first thing your prospective tenants will see when they turn up at your property is your garden and the front of the building. If the garden is in a state and paint peeling from the door well, we wouldn’t blame them for simply walking on by.  

First impressions are important to make sure the outside of your property looks great – or at least tidy and well-presented. You could, for instance: 

  • Clean the windows 
  • Scrub the paths 
  • Give the door a lick of paint 
  • Paint the gate and fence 
  • Pull out any weeds 
  • Trim the hedge 
  • Mow the lawn 
  • Hang a window basket with pretty blooms by the door or; 
  • Put a couple of potted trees either side of the main door 

A clean Interior 

Get the property professionally cleaned. This may cost, but it’s definitely worth it, especially if you work full-time and don’t have the time to do it yourself. Make sure you get the inside of the oven done as well as all those nook and crannies that are so difficult to reach with the duster. 

If it’s been a few weeks since you had the cleaners in then it doesn’t do any harm to wipe some surfaces yourself – especially those in the bathroom and kitchen. Sparkling surfaces always help sell a property. 

A Lot of Natural Light 

Get as much natural light coming in to your rooms as possible. It always makes the place look brighter and cheerier. Emphasis the light by hanging large mirrors opposite windows to reflect and ‘bounce’ the light around the room. 

Use a mixture of different lighting elements, from floor lamps, to spotlights and table lamps. The latter can make a dark corner look cosy. 

Use Neutral Colours

Prospective tenants go to a property they are thinking of renting and try to imagine themselves living there. That may be difficult if you have a bright green feature wall or bedroom wallpaper that is so colourful it’s more likely to keep you awake than let you sleep. 

The easiest way to let your tenants ‘see themselves’ in your property is to keep everything to a neutral colour scheme (or blank canvas). That way they can not only get a better feel for your property, but also put their own mark on it once they do actually move in

Get Feedback 

If tenants don’t choose your property it’s fine to ask them for feedback. It may be there is something putting potential renters off that you have overlooked. Asking them directly is the only way to get it ‘from the horse’s mouth’ as it were. 

Looking for an online property agent you can trust? Then get in touch with the team here at 

Built by experienced property investors and landlords, the website connects renters and owners directly. Why not sign-up to see it in action?  

It’s a free platform that only charges a small fee once you get your rent money in. Your property is featured on all major search and comparison portals as well as advertised by PropertyLoop everywhere else on the Internet.  

You don’t have to worry about finding good renters since that’s the job for the platform. Receive offers straight to your mailbox and select the renters that are right for your property.  

Need access to the busy London property market? No problem at all! PropertyLoop is the London market specialist with years of experience and unique knowledge. Whatever your needs are, you can always speak to our friendly support staff. Renting property is made as simple as one, two, three… 

Finding TenantsLetting AgentsTipsVoid Periods

Share article

Subscribe to our newsletter

Stay up to date with the latest marketing, sales, and service tips & news.

We are commited to yor privacy.You may unsubscribe from these communications at any time.
For more information, check out our privacy policy.